BEING MORE CONNECTED
Julia Gorzka of Tampa Florida USA is a consultant, speaker and social media strategist for her own firm – Julia Gorzka, Inc. She recently gave a keynote presentation at WEDU’s 4th Annual Be More Effective Workshop in Tampa last 9 September 2009. You can view her Slideshare presentation clip below for more details.
In her presentation, Julia raises this question: “What story are you going to tell?” In her view, “Marketing is about stories. The best are easy to relate to and easy to tell. With Social Media, nonprofits have a new set of storytelling tools at their disposal. The challenge is to create a social media marketing strategy that maps on to organisational goals.”
Well said, Julia.
RESONATING WITH PEOPLE
Karl Quirino & Associates
“Talk” marketing isn’t about superficial buzz that sizzles fast and fades even faster. The goal is helping people make sense of all the dross found on the Web through conversations. The more meaningful the conversations, the faster people are able to connect to your organisation. Buzz-making noise doesn’t resonate with people. Meaning does.
Perhaps even more, the other half of any conversation is listening. The purpose of marketing communications today isn’t just about manufacturing information; it’s listening and bringing ideas back into the marketplace. Also, it is ideas that spark innovation that influence service development. It pinpoints ways to get access to and attention from decision makers. Listening is the new strategy and it happens through conversations whether these are conducted face-to-face or, better yet, in online communities and social networks.
OTHER RELATED TOPICS:
Talk Is Cheap. Conversation, Precious
Why Conversations and Stories Matter
A Veil Through Which You Could Not See
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thank U naka